Research

GEO and AI search research, tied to evidence.

Explore studies of source mix, AI citation behavior and answer changes. Every report connects its findings to a defined sample, method version and visible limitations.

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Publications

Research notes and benchmarks

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GEO research questions

What an AI visibility study can measure

Short answers with links to the evidence, definitions and limits behind them.

What does AI search visibility measure?

A defensible visibility study can measure observed mentions, linked citations, source types and changes across repeated questions. It should not present a single opaque score or imply that visibility is the same as search ranking.

What is a source mix?

A source mix describes the proportions of source types cited across a defined set of observations. It is meaningful only when the questions, products, locale and method version remain comparable.

Does GEO research predict AI citations?

No. Research can show what happened in a sampled context and identify patterns worth testing. It cannot guarantee how a live AI product will answer a future question.